Creating and maintaining an online presence for businesses

It’s so important these days for businesses to be visible online. And not just visible, the day of websites being a glorified business card or pamphlet are long dead. Nowadays, it’s about having an easy-to-find, easy-to-use web presence that allows your customers and clients to interact with you (and your business) in a simple and seamless way.Creating an online presence is easy. Literally anyone with an internet connection can do it. But for a business, what’s important is setting up your digital presence in a secure, sustainable, cost-effective, and scalable fashion. And if you already have an online presence you want to make sure it is secure, cost-effective, sustainable, and scalable.From a sales point of view, an online presence makes it easier for potential customers to find you, because you will be actively showcasing your products and services. You will also, in building an online presence, make it easier to build relationships with customers and potential customers to improve sales.Extension technology offer a range of web hosting solutions which can be tailored to suit your needs.

Managed web hosting

A website needs to be fast; it needs to be secure, and it needs to be reliable. Web hosting provides you with three main things:
  1. A domain (website address).
  2. A server (where your website is hosted, this can either be a physical server, or a cloud-based server).
  3. Storage space (the text, images and video and other media files, as well as the code will need to a certain amount of storage space).
These three things are what make up the basic functionality of web hosting, and is a standard part of all web hosting solutions. Extension Technology offer managed web hosting solutions, which means that not only will we set it all up for you, we will also manage all aspects of your web hosting to ensure your website stays active, safe and visible online.Once the basics are sorted, there are then a few other considerations to be made. For example: do you want private or managed hosting? Shared or dedicated servers? Linux or Windows? Single or Wildcard SSL?Don’t worry if most of this stuff sounds like gibberish. It is, after all, why you are looking to hire a professional team of managed service providers.For example: SSL is an acronym for secure sockets layer. You can no longer have a website that doesn’t have an SSL certificate as Google won’t show the site to anyone. Nowadays, it’s not a question of whether you want the extra security, but what kind of security do you want. An SSL certificate will encrypt your website and customer data to ensure no hacker can steal it.On top of web hosting, you also want to work with a web hosting provider who can also take care of your emails, telephone needs, storage, support and security. Extension Technology service Brisbane, Gold Coast and Melbourne offer end-to-end managed IT service solutions. This means you only need to deal with one third-party team who can take care of all your digital needs.If you would like to know more, please visit our page about managed web hosting, or get in touch with us today.

Digital footprint for business

Your business’s digital footprint will account for how your business is viewed online. What does your business’s online presence (its digital footprint) say about it? Are you creating content on social platforms, and responding to reviews? Do you keep tabs on the online perception of your business? if you answered no to any of those, it might betime you started thinking about actively managing your online presence in order to ensure your business’s digital footprint reflects what it actually is offline, rather than what people think it is, online.In this day and age, a business’s digital footprint plays such an important role in sales and marketing strategies. Your digital footprint is your business’s online biography—it’s up to you whether you write it yourself or let strangers write it for you.There are three things you can do to protect and maintain your business’s digital footprints:
You want to make sure your brand benefits from any content you produce. This doesn’t necessarily have to be a financial benefit. It can be simply increasing brand awareness (which may lead to more sales indirectly). You want to create content that speaks to your business’s values in a way that is engaging and relevant to your customers.
  1. Future proof
When creating content always make sure you choose software that is regularly updated. This is important as this type of software will support a wide range of media files that can function across different operating systems and programs. More importantly, you want to make sure your online infrastructure and systems are in place to allow you to continue to expand as your library of content expands.
  1. Security and protection
This has a few different meanings. Firstly, no one wants their website to be hacked, this can look sloppy and unprofessional. But more importantly, it can lose you business if no one’s able to contact you.Secondly, you want to make sure your content is protected through granular access controls, to ensure only certain staff can access certain content channels.If you would like to know more, please visit our page on digital footprint solutions, or contact us today.

Creating and maintaining your online presence

Whether you are just starting out or looking to upgrade and improve, Extension Technology offer end-to-end digital solutions for web hosting and digital footprint management.If you would like to know more about creating an online presence, and which web hosting option is right for you, please contact us today. We work with clients in Brisbane, the Gold Coast, and Melbourne to help improve their digital presence, as well as their IT infrastructure